VICTOR CRUZ COLLABORATES WITH PREMIUM DENIM BRAND 3X1.... AND SHOWS LOVE TO URBAN FASHION SENSE

Victor Cruz; an emerging Fashion Enthusiast 

has amazing fashion sense!  

Cruz knows what works well for him when it comes to look, fit, and comfort.  Just take a look at some of his GQ videos!

.... So when I heard he'd be hosting a pop-up shop in Soho for his new collaboration with 3x1; I was excited.

The atmosphere at 15 Mercer was real chill.  Set-up like a sophisticated factory/boutique in the middle of the city.

Actually, it is a factory in the middle of the city!  The 3x1 collection is manufactured right there in the shop.

The sewer workroom, sits in the rear, divided by a glass partition, so you can view garment construction while browsing the various styles of denim.  

There's over a dozen patterns and denim spools hanging in the walls - in a room filled with sewing machine and diligent workers.  A real clever design construction.

Guest were served Dusse drinks and gifted postcards, of Victor Cruz  sportin' key pieces of the collection.

Cruz walked in about 15-minutes after me with his fiancee Elaina Watley, and immediately began taking photos with fellow designer Scott Morrison; known for his Paper Denim & Evisu lines.

I began to cool off with a bottle of AQUAhydrate water, (another sponsor for the event) and decided to ask Cruz about the collection.

He was nice enough to answer all media questions, and gave Urban Fashion Sense a cool shout out.

Click Image Below to Listen

 Real nice event. Definitely made my night.

Here's my favorite looks from 3x1 Mens and Womens collection:

Love this trench.

3x1 also offers denim cleaning solution, for fabric care.