BTS 'DYNAMITE' Song Breaks The Net with 10 Million Views In 20 Minutes // Are Visuals Trumping Sales?

BTS Korean K-Pop group dropped a video for new song 'DYNAMITE' and claimed a YouTube record for 10 million views in 20 minutes!

I know this is an American based blog and I don't normally cover K-Pop music, but I'm an occasional fan and thought this was epic and interesting....

Music streaming has picked up where record sales left off long ago. We're not only experiencing the anticipation of new music from artists; we've returned to anticipating visuals.

Our favorite artists are using social channels to market new music (videos) and build up fan momentum, alerting fans when their latest project will be live.

Back in the day, you had to be at your favorite record store when the store opened at 10 or 11am but today; it's trendy to drop music in the middle of the night. Drake, Tekashi 6ix9ine, and Kanye are masters at this.

International artists are catching on, and premiering music at midnight; like BTS did with DYNAMITE.  BTS is a K-Pop fusion of Hip Hop, R&B, and EDM.  It's a no brainer they would use a Hip Hop tactic to release music.  

Many of us are up late surfing the net, even more now than before; while on quarantine.  It's actually the perfect time for any artist to release music.

Cardi B's been on this wave for awhile.  She broke the internet two weeks ago, with her newest hit 'WAP' featuring Megan Thee Stallion.

WAP was so unexpected, but exactly what many ladies needed this year! A hit that we can bop to and reclaim our independence and sexuality.

The video hit millions of views within hours and is currently trending at #1 on Billboard over Drake's Laugh Now, Cry Later.

But getting back to BTS, I first came across their music a few years ago while searching SoundCloud - I found a 1-hour loop of LOVE YOURSELF and listened to it for months.

It's one of BTS' slower songs. It was relaxing when I didn't want to hear anything too upbeat. Although, I can't understand all of the words it's still a smooth vibe.

DYNAMITE is cool little bop too!  Reminiscent of Bruno Mars.  Somewhat Funk inspired, like his 24K Magic album or FINESSE ft. Cardi B.

DYNAMITE video is okay.  I thought the visuals would be more creative.
Aside from the infused production, K-Pop visuals are one of the reasons I tune in.

Asians, Japanese, and Koreans in particular, tend to have a unique talent in imagination.  I love their style of dress, animation, and expression.

Red Velvet, the all female K-Pop group, a fusion of Electro-Pop and R&B are probably my favorite. They make toxic relationships look so effortless lol. In addition to their messages and visuals; I love how they incorporate the right mix of English and Korean language in their music.

The hair, wardrobe styling, and set visuals are always on point.  Ice Cream, Russian Roulette, DUMB DUMB, Peek-A-Boo, and their newest song Milky Way all have great visuals.

This brings us back to our original question; are visuals taking over sales?

BTS has sold over 20 million records in the last seven years. According to Forbes and Statista, the male group sold more albums in 2019 than top charting American artist; including Jonas Brothers, Taylor Swift, Billie Eilish, Ariana Grande, and Lil Nas X.

20 million albums in seven years is huge; but 10 million views in 20 minutes is astronomical!  Visuals are taking over!

Kudos to BTS! 💎 They'll be performing at this years' MTV Music Awards on August 30th. Looking forward to a dynamic performance - I just wish the DYNAMITE video was better. 🙃

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